BRIEF: Arts Alive SDSU is dedicated to providing opportunities for students, faculty, and staff at San Diego State University to engage in the arts as an integral part of a comprehensive education that promotes creative research, interdisciplinary collaboration, professional innovation, and personal enrichment on campus and in the community.” as stated on the Arts Alive Landing Page as the mission

OBJECTIVE: To create a branding guideline that is easy to use and follow for varying levels of expertise to be able to use from designers to not previous design knowledge. The logo it self will support as an identifier for what is being presented as to not take away from the presenting content. The entire brand was to connect with the school affiliation but not a direct copy of the university branding.

TARGET AUDIENCE: SDSU students who are interested in viewing and enjoying art displays from the multiple departments. To show a cohesive and common look for the outer community to connects the SDSU arts as a common front. Donating groups and organizations that want to support the SDSU art community.