BRIEF: Gypsy Magic is a CBD Beauty & Wellness Brand dedicated to their magical roots and handmade high quality products. The Wildflower Collection is a re-release of some of their previous fan favorite scents, making it a special release for their customers.

OBJECTIVE: To create packaging labels that showed the essence of the brand as well as the theme for the collection. This included using the brands mystic style while using florals imagery, light and spring like colors to identify the collection specifically.

TARGET AUDIENCE: Feminine identifying clientele that is looking for beauty wellness products. Customers who want to support small businesses that use small batch making methods. CBD users who are looking for scented products to add to there wellness routines.