BRIEF: Kentwood Apartments located in Napa, Ca and built in 1987 is needing a signage update to match their new and improved list of amenities to provide a luxurious home lifestyle for its residents.

OBJECTIVE: To create a new modern look to match the goals for the new management take over. Already having an existing reputation and having a dated facade the need for a new look and shows the new intention of the new management and create trust among existing, new, and potential tenants.

TARGET AUDIENCE: Napa, Ca residents looking for a luxurious and cozy living space they can trust.