AGSEM - Antique Gas & Steam Engine Museum

AGSEM located in Vista, Ca focuses on educating people of antique equipment and vehicles as well as introducing methods otherwise overlooked in todays society such as watch making, weaving and spinning, model trains, and farm house sustainability in past times. The logo above is the before, where they are trying to revamp the look while still keeping the feel and heart of what the museum is about. The wheat in the picture does not connect with much of the work the museum does and wanted something more general so that all the museum offers doesn’t feel left out.

The new Logo, is not only to connect with the newly introduced color scheme to create consistent branding through out but also to embody a simpler feel that will be identifiable and easy to reproduce for multiple functions. The new design also allows for future marketing and events to have a base for their branding voice, while also allowing flexibility. Taking hints from vintage label design and but modernized fonts for easy of reading we wanted to bring AGSEM in to a future where antiques still play a huge part in inspiring and motivating innovation for today and

Tractor show branding influences by new logo colors and design

Concept and color art study for logo development