BRIEF: Tovifit, a start-up company focused on creating a fitness focused platform as easy to understand an as accessible as YouTube.

OJECTIVE: For a startup company it was important to show breath of the branding and how it could be implemented on a small internal scale, all the while looking cohesive with their website, and marketing items to increase recognizability. Creating something fresh and light, while expressing the active lifestyle and the tech influence were all request the client wanted to have expressed in their branding.

TARGET AUDIENCE: Gender Neutral fitness interested people of different stages of their fitness journey, looking for quality work outs in a convenient form.