BRIEF: X67 is a loft building that was built for the young tech person in mind, due to the booming economy of tech companies around the Marina Del Rey area.

OBJECTIVE: To create signage to focus of two time periods, the initial selling and advertisement and the more permanent signage meant for tenant everyday use. Using bright colors and bold looks helps X67 show how it is the exciting new place to live for the modern individual. the more permanent signage is supposed to be cohesive with the building design so that well after all the units are sold the branding is not the main visual element in the living environment. Creating something sleek but with movement was a part of the thought process to make sure it was still pleasing for the intended residents.

TARGET AUDIENCE: The youthful tech career focused individual that wants their whole lifestyle to feel sleek, luxurious, and high end.